Learn About the Latest Milk Thistle Promotions

Let's face it. It's not unusual to see milk thistle promotions. Companies seem to be "slashing" prices, sometimes by a significant amount. It almost makes you wonder why.

If a supplement is popular, sells well and works well for people that use it, then reducing the price wouldn't make sense, unless the markup was a lot higher than it needed to be in the first place. When you see an ad saying "70% off", it stands to reason that the retail price was 70% higher than it should have been.

Health Promotion

Some supplement companies work to provide the highest quality ingredients for the most affordable price. But, that's unusual. Most are concerned mostly about profits.

Learn About the Latest Milk Thistle Promotions

One reason that companies may be running milk thistle promotions right now is because more people are learning that the single-ingredient supplements are not the best investment. When it comes to silymarin, the active component in milk thistle and research has proven that very little ends up in the bloodstream, unless it is taken with other absorption-enhancing nutrients.

If silymarin does not make it to the bloodstream, then there is no point in taking it. No matter how little it costs, it's still a waste of money.

Studies indicate that a 560-700mg dose is necessary to overcome the poor absorption or "low bioavailability" of silymarin. Although high doses are not known to be toxic, they are not recommended, either.

It is always important to follow the supplement manufacturer's dosage recommendations, regardless of what you read about mega-doses. More is not always better. Basic nutrients like vitamin E are toxic at high doses. It stands to reason that a super high dose of any plant extract could be toxic, too.

All of his explains why there are so many milk thistle promotions going on, right now. Companies are trying to get rid of their stocks of single-ingredient supplements, before they come out with something "new and improved". That's probably their plan.

The new and improved supplement will probably contain lecithin, a fatty substance found in soy and other plant foods. One study showed that 10 times as much silymarin was absorbed into the bloodstream, when it was taken with lecithin. Lecithin supplementation may be beneficial to your health, too. Not just because it enhances the absorption of silymarin.

Many of us believe that increasing our nutrient intake by taking dietary supplements is good for our health and our appearance. We keep up with the latest news about preventative medicine; staying out of the doctor's office by caring for our own healthy.

But, we are not tempted by milk thistle promotions and other bargain-basement deals. We know that good supplements are not cheap. Natural ingredients cost more than synthetic ones. Finding and combining the extracts and nutrients that are proven to be most beneficial to a person's long-term health is not an inexpensive undertaking.

So, before you decide that the latest milk thistle promotions are too good to pass up, learn more about what it takes to make a good supplement.

You can learn more insights by visiting my web site and discovering more natural ingredients I personally use daily.

Learn About the Latest Milk Thistle Promotions

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Top 10 Salon & Spa Promotions and Marketing Ideas

1. Networking and Connecting to gain the Leading Edge.

Getting out and making a name for yourself is important. It's not enough to place a sign out front and run an advertisement in the paper and wait for the phone to ring. You are more likely to get business from people who have made contact with you or know you. Participate in your community and join groups where you can network with people in your suburb or town, you'll be able to make connections, get the word out about your salon and spa and bring in some new clients. Get out, meet people and increase your business visibility.

Health Promotion

2. Stealth Marketing

Top 10 Salon & Spa Promotions and Marketing Ideas

Use Viral Marketing to build your brand awareness and enhance your marketing efforts. By using pre-existing social networks like Facebook, YouTube and Twitter you can get the word out and create buzz for your salon and spa. Stealth marketing can encompass social networks, text messages, blogs and blog posting all with the purpose of gaining visibility and increasing your marketing objectives.

3. Email Marketing

As a day Spa, Beauty or Hair Salon owner your client list is a precious asset. Consider the lifetime value of a client. How much does each of your clients spend on average per month, per year and over a lifetime? It costs anywhere from 5 to 8 times more to gain a new client as opposed to retaining your clients. Therefore, you need to place a strong emphasis on keeping existing clients. Keeping in touch with your clients to stay top of mind is important to gain repeat business. Email Marketing is a highly effective way to build and maintain relationships.

4. Praise from Happy clients

The marketing giants use celebrity endorsements (testimonials) to expose their products and give their products credibility and appeal. You too can get testimonials from your happy clients. Identify people who can influence your target market and get them to endorse your treatments and techniques. Get key leaders within your community to try your products and treatments for free and get their feedback in writing. Get their permission to use their feedback, comments and photos in your promotional material.Endorsements can come from friends, the most powerful endorsement is when friends and clients recommend your product or service to another friend. This is powerful word of mouth advertising and more believable than any other form of endorsement.

5. The Power of Free!

We all like getting a little bonus, a gift, a little something extra. Your clients do, too. The acronym "GWP" stands for "Gift with Purchase". As the name suggests, a GWP is an item that is given to your client when she spends above a specified amount on beauty treatments, hairdressing or skin care products. The Gift with purchase (free item) could be anything from cosmetics, skin care products, hair care products, salon voucher, product samples, etc. Free offers for example Buy 10, Get One free, Buy a Facial and Pedicure and Get a Free Manicure adds transactional value and enhances allure. Free introductory offers entice clients to trial a product.  Free offers help with the buying decision and increase sales. 

6. Referral Programs

Getting clients through referrals is one of the best ways to build your business. Have a referral incentive program in place to encourage clients to refer business to you. Having a specific referral program gets people thinking about who they can refer to you. A referral program encourages word of mouth advertising. Make it a habit to ask your clients for referrals. Tell them you would really appreciate it if they could recommend you to anyone who would be interested in a cut/colour/any service you provide." And of course tell them about your referral incentive program - let them know what's in for them. 

7. Effective Words that Sell

Copywritingis the use of words to promote your salon and spa. You know the saying, "It's not what you say, but how you say it. You can tell clients we cut hair, do facial and waxing. Or you can start defining your product or service in a whole new light. Literally turn the spot light on what you say.

Before: We sell xyz products

After: The Best Clinically Proven Anti-ageing Formulation for Fine Lines and Wrinkles.

Before: We do Facials

After: Our Facials will Rejuvenate your Skin, Leaving it Looking Radiantly Healthy and Feeling Absolutely Fabulous.

Every word in every single message, advert and presentation forms a perception, either good or bad. Choose your words wisely. Too many salon and spa owners study what the competition is doing and do and say the same. Make you words count, make them unique, succinct, persuasive, enticing, juicy and delicious.

8. A Niche Strategy to Focus your Marketing efforts

Don't try to be everything to everyone. Focus on your specific niche. Know what makes you different from your competitors. Analyse your competitor's strengths and weaknesses. Offer more value by differentiating your specific treatments and results. One of the biggest niche strategy advantages is the ability to quickly become a dominant player your specific area of expertise. There are salons that cater specifically for rejuvenation, slimming, tanning, hair design, waxing and massage. Niche marketing can be a focused strategy at a niche group such as pregnant women, teenagers, couples, men. A massage and relaxation niche may encompass Yoga, Shiatsu, Meditation and an array of Massage techniques such as deep tissue, Swedish, aromatherapy and Thai massage. Spas are increasingly offering unique services and products to differentiate themselves from the usual facials and body treatments. A new spa niche may be carved out with Asian healing practices and rituals.

9. Win them over and Build relationships

Treat each client like they are special. Listen sincerely to their concerns. Communicate with your clients, what are their interests, likes, dislikes. Educate your clients on the many benefits of your service and products. Have promotional tools such as educational Pamphlet/Flyer/Email/Booklet/Blog/eBook which includes interesting and useful information. Make sure your clients are pampered, comfortable and give them your full attention. Recognise that you serve clients, that client relationship is part of your job. Be helpful, friendly and courteous at all times.

10. Bold & Beautiful Business.

Who gets the attention? Attractive men and women, the loud mouth and the exceptional offer. Start attracting attention to your salon and spa. Have attractive staff with flawless skin, well groomed with full make-up. You think I'm joking, but its fact that good looking people attract more business. And as a salon and spa, you are in the health and beauty business, so your people need to look the part. Would you go to an overweight personal fitness trainer, or would you want the lean muscular trainer? Who gets the attention? The budget salon with posters on the wall or the salon with a gorgeous reception, water feature, glossy magazines, top notch furnishing and finishes. We know that packaging is everything; clients pay big money for professional skin care because the marketing messages tell us its special and the packaging supports the message. Is your salon and spa supporting your marketing message? Attractive people, places and objects are attractive because they literally attract attention and interest. Is your salon and spa attractive and attracting attention? Attractive refers to everything: your marketing messages, the way you answer the phone, answer questions, the way you present yourself, your advertising. It all needs to be bold, beautiful, attractive, and appealing to draw people in.

Top 10 Salon & Spa Promotions and Marketing Ideas

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Some Food For Thought - Restaurant Promotions

If you own your own restaurant or eatery, you know it's not always easy to rake in the dough, let alone start up or maintain what's already established. To have a successful and prominent restaurant it takes a lot of research and patience to get ahead. Selling the food you provide at your restaurant means selling your restaurant itself! Not literally of course, but through promotions.

Restaurant promotions can without a doubt ease in a fresh business or gain an already established business some great exposure and new customers. Daily, weekly or monthly promotions are fantastic ways to gain extra customers, but to also, and more importantly, show your customers that you care. And obviously, keeping your customers happy is essential, after all, they're the reason you have a restaurant to begin with.

Health Promotion

Opting to have daily, weekly or monthly promotions for your restaurant is a wise decision. Your customers will appreciate your promotion offers and so will your business, as acting on such outgoing opportunities will result in higher sales.

Depending on your restaurant's ambiance and menu, you can consider the following types of promotional offers to better position your business against competition:

The Lovely "Happy Hour"

Of course, Happy Hour, something the working class is all too familiar with. Yet, familiarity here is completely embraced, and dare I say it, looked forward to. For hard working individuals, happy hour is a convenient and inexpensive way to relax, or even let loose for a bit after work at a favorite restaurant and/or pub.

Here, as an owner, you can obviously offer drink specials and even opt to sell half off appetizer deals, provide some sort of free snack or offer a miniature buffet consisting of finger foods that are cheap to provide to entice more traffic in and out of your establishment. This might seem like a simple and all too easy gesture to mix with drink specials, but it works. Customers truly appreciate this.

Live Entertainment and Open Mic Nights

Music is a great way to draw in a crowd. Again, the type of music you will book will vary. If you have a local pub or family restaurant a local band would be just fine. But, if you have a more up scale restaurant, consider booking a pianist or jazz trio to liven things up, yet maintain classic ambiance as well.

Specifically, focus scheduling live music on your more busy nights, so you'll know a crowd will be certain. This keeps the band upbeat -since they'll definitely receive gig payment-, but also ensures that your booking a live group doesn't go to waste.

Live music is one thing, but why not consider letting your customers and their friends provide the entertainment, at no expense to your business wallet, through an occasional 'Open Mic Night.' This is a fun way to draw in all types of people to your restaurant. By leaving the mic open, you can have varied entertainment such as acoustic guitar players, comedians, poets and so on. For nights like these, consider mid-week evenings that are more tame, as to perk sales and customer traffic.

Give Away Freebees

Everyone enjoys free things, obviously. So, why not, as an owner, incorporate giving your customers something useful on their next visit to your establishment. All you need to include on the freebee is your restaurant name, logo or slogan.

By the simple and economical addition of a few promotional items -which could range from bulk style printed t-shirts, to key chains or even beer mugs- you can easily pass them out to fellow customers; it's certain they'll take them. By doing this promotional action you will ensure those customers return, but will inevitably also draw in new customers just by spreading your restaurant name, logo or slogan out in public.

If you want to get you restaurant some extra business, consider utilizing the above restaurant promotions. The results from doing so will yield positive results, so what's to lose? It's just some food for thought.

Some Food For Thought - Restaurant Promotions

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