Youngevity Review - Why Are So Many Raving About This Business?

Youngevity is the only MLM company to successfully establish the Qualified Health Claims for Selenium, a mineral that is one of their main ingredients. This is impressive, as many health and wellness oriented MLM companies have been criticized by the FDA for making false claims.

In addition to being the founder of Youngevity, Dr Joel Wallach is also a naturopathic physician who supports the use of minerals for health benefits. He has devoted much of his time in advocating Selenium, in particular, and Wallach, who is sometimes known as the Mineral Doctor, lectures about his findings all over the world.

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Youngevity offers quality health and nutrition products that can bring about significant health benefits, and Wallach's dedication is matched by the company's.

Youngevity Review - Why Are So Many Raving About This Business?

Wallach established the company, along with Dr. Ma Lan, in California during the late 1990s, and right from the start, the company was known for its use of minerals as ingredients, to provide products that really did improve overall health and well being. The company has grown its customer base over the years, partly due to support from the Medical Board, with some influential names in nutrition, health and medicine.

In addition to their flagship Youngevity line of chocolate products, pet nutrition and home and garden products, the company has grown and expanded their range of products. The company now offers over 400 different products, thanks in part to its other divisions, including Supralife, ProJoba, PureWorks and R-Garden. All products come with a no obligation 30 day money back guarantee, further reinforcing the company's commitment to quality.

Youngevity offers a potentially lucrative business opportunity for anyone in any of the over 50 countries it now operates in. In fact, the company states that their compensation plan is one of the most generous anywhere, thanks to their MLM business structure. All associates can enjoy the best possible 24 hour customer support, a system which allows you to easily access and monitor your account, and fast and reliable order shipping.

The associate who told you about the network will have to be told of your intentions to becoame a Youngevity associate, and then he or she will process your application. Then you are able to access the website, which is free to use, and also take advantage of various useful back office tools. Anyone wih little or no online marketing experience can take advantage of comprehensive online marketing subscription options.

A unilevel system, known as the Stairway to Success, is the key to the compensation plan, and you can earn income by both selling products and recruiting others. You will then enjoy commission income from the sales of others that you have recruited, as well as immediate income from retail profits. If you meet certain qualifications, there are various commissions and bonuses, and there are nine possible levels, each of which will have a bearing on this.

Youngevity Review - Why Are So Many Raving About This Business?

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7 Bootcamp Business Promotion Tips

Bootcamps are becoming a popular business venture for personal trainers but many have a hard time thinking of bootcamp business promotions they can use to get more clients. Bootcamps are a great way for a personal trainer to make extra income. Personal trainers can run a bootcamp for a couple hours a day and make just as much as they do with their personal training sessions for the day. With bootcamp classes personal trainers are able to train as many clients in one session as they do all day with their personal training sessions. This is beneficial for both the personal trainers and clients. Personal trainers become more productive by training more people in less time and clients get to save money while still getting the personal training experience.

There are many ways a bootcamp business can be promoted. Here are several bootcamp business promotion tips that you can use for your personal training business.

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E-mail your current personal training clients - This may take away from your personal training income but it will also free up more time for you to focus on your bootcamp business. These clients may have friends that want to join with them.

Flyers - Post flyers at gyms, grocery stores, community centers, and other places around your community that have bulletin boards available for advertising.

Start a Facebook fan page - A facebook fan page is a great free way to get people to share their experiences from bootcamp with their friends. You can also post updates for the group about schedule changes, workouts and nutrition tips. Ask your clients to like the page and share it with their friends as well. This will help your business go viral.

Give out T-shirts - Many successful gyms give out t-shirts to new members. If they stand out in some way people will notice and ask them about the program. This is a great way to get your clients talking about the bootcamp and promoting your bootcamp.

Give Incentives for referrals - Give your current clients an incentive for referring new members. You may give them a discount for each new person or perhaps several weeks free if someone signs up for a couple months.

Group Discount - Lots of people like to workout with friends or family. You can give them a discount if they join up together.

2 Weeks free - Give out cards to your current clients to pass around to their friends that gives them 2 weeks free to try out the bootcamp with their friend. If their friend joins then they get an incentive.

Try out a couple of these bootcamp business promotion tips and make sure you monitor which ones work for you.

7 Bootcamp Business Promotion Tips

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Small Business Marketing Strategy for Brand Promotion

Successful small business marketing can best be viewed as a triangle containing three essential elements: Brand, Package, and People.

Brand forms the base of this marketing triangle. Brand is the foundation your business is built upon in the mind of your customer. When you rest a heavy load on a weak foundation, a crooked and cracked house is the inevitable outcome. It's no different when building your business. A strong brand is critical to your small company's long-term business health and profits.

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Brand is really your company's identity. Brand is the essence of your company--the who of your company in the mind of your customers. Think your customers pick up your company's identity by osmosis? By that latest brilliant advertising slogan? Sometimes, but for most small businesses, new customers learn of you--and your brand-- from another customer or from one of your employees.

Yes, employees--definitely the most under-utilized marketing referral source in small business today.

So, weaving a Brand Banner that customers and employees can carry around for you and then wave at the right time--for you, unsolicited--is an ultra-effective way for your small business to advertise. This Brand Banner must be easy to repeat and memorable. Your advocates will bear your Brand Banner because of the natural human inclination to share helpful information with other people.

Just remember, if you let that Brand Banner get soiled, ripped or grimy, then that's the flag that'll be out there flying for your business. Not the impression you want to make. This is yet another reason customer service is so vitally important.

Brand isn't your company logo, latest advertising slogan or catchy jingle any more than your best suit is you. The suit can improve your image, but even casual acquaintances will still recognize the essential you underneath.

Brand is similar to integrity--if you've earned it, your small business can make errors along the way and still become very successful. Customers don't expect perfection, but they do expect attention. If they trust you to do the right thing by them, even when you mess up, you'll boost your small business integrity and your brand. But without integrity, you can pour out thousands of advertising dollars to look great and sound slick, but still fail in the end because you are essentially anchored to nothing more solid than shifting sand.

So, if Brand is Identity, and your small business marketing is built on referrals from customers and employees, then the critical next step is for you to understand just how it is that customer's perceive you. Like beauty, Brand is in the eye of the beholder.

© 2006 Marketing Hawks

Small Business Marketing Strategy for Brand Promotion

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Starting a Cake Decorating Business - Advertising and Promotion, Part 3

You've baked the cake - it's delicious. You have practised and developed your decorating skills to the point where even you are impressed by your spectacular creation. Now all you need is to let everyone else know what you are capable of, and that you are available for their weddings, birthdays, anniversaries and any other occasion that needs a professional quality cake as a centrepiece. Here are some more promotional ideas for your cake decorating business.

Get to know local cafe and restaurant managers Many of these do catering for special occasions and celebrations - either as in-house functions, or as outside catering arrangements - and are always on the lookout for people to create cakes for them. Show them some good photos, or even samples of your work, and ask them to keep in touch with you regarding opportunities they may have. Become their 'go to person' for cakes.

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Enter competitions Showing your cakes in local agricultural shows or baking competitions is a very good way of getting your name and abilities known, and also gives you a chance to compare your skills and product with others in the field. If you win prizes, this gives added impact when mentioned in your advertising material, and can even get a mention in the local paper. Don't underestimate this avenue of promotion - there is a lot of opportunity here.

Do a few "freebies" It doesn't hurt to make and decorate the odd cake for free - perhaps family functions, or maybe the anniversary of a society or club you are a member of - this is another good promotional opportunity, especially if you are just starting out. Make sure everyone knows who made the cake - you are likely to be attending these functions as a guest, so don't be shy of doing a bit of self promotion. If the MC or person cutting the cake thanks you publicly, make sure you are seen so everyone knows who you are. This will lead to conversation and give you further opportunity to promote yourself and hand out your card. Remember that everyone attending these functions has their own networks independently of this, so word of mouth can spread exponentially. (And don't forget that the cost of freebies are a legitimate tax deduction as a promotional expense!)

Use a follow up letter to secure repeat business A few weeks after you have decorated a cake for a client, send them a follow up letter thanking them for their custom and enquiring as to their satisfaction with your service. A brief questionnaire may be useful here. Include a business card and a brochure, and invite them to contact you with any future requirements they may have. Repeat business is the lifeblood of any commercial enterprise, and the cake decorating business is in a unique position to take full advantage of this. Everyone has a birthday each year, every company has people retiring at some stage, and even though weddings are a one off, they generate an anniversary each year that many people like to celebrate formally. The opportunities are endless.

Monitor engagement announcements in your local newspaper If you are working in the wedding niche, this is a great source of clients for your cake decorating business. Most people announce their engagement a considerable time before the wedding, so they may not have started their planning yet. Now is the time to strike - find contact details by using the telephone directory and get your name and your business details to them.

Starting a Cake Decorating Business - Advertising and Promotion, Part 3

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9 Sweepstakes and Contest Promotion Mistakes Your Business Must Avoid

We all know sweepstakes and promotions are a great way for companies to attract new customers and gain brand name recognition. However, if you screw up your promotion by making these 9 mistakes, your business could suffer both financial damages and public humiliation. Be sure to avoid the following 9 mistakes before launching your promotion:

Mistake 1 - A Misleading Set of Rules

Health Promotion

Your promotion must have a clear set of rules for participants. Official rules are considered an enforceable contract between sponsors and participants. If your rules are misleading, you face potential legal action from participants who are supposed to be happy customers.

Mistake 2 - Not Sticking to the Rule

What good are a solid set of official rules if your business decides to change them after launch? Once drafted, your rules must stay the same or your business could face serious issues with both regulators and consumers.

Mistake 3 - Unintentionally Creating a Sweepstakes

If your promotion is something like a "First 100 to Respond" or a "First to 50" it will be considered a sweepstakes. Is this your intention? If it is, make sure it has a comprehensive set of rules. If not, specific disclosures and registration in certain states is necessary. Make sure you know if your promotion is set up like a contest or a sweepstakes.

Mistake 4 - Your Contest Is Not Based on "Skill"

If your promotion is a contest, then it must be based on "skill" or the winner must be able to determine the outcome. In others words, it cannot be based on chance. A promotion where the winner is chosen by the sponsor is not based on skill and therefore would be considered a sweepstakes.

Mistake 5 - Your Sweepstakes Involves Consideration

An illegal lottery consists of the 3 elements of a prize, chance, and consideration. In order for a promotion to be based on chance, consideration must be removed from the equation. This is as simple as offering a zero cost based alternative of entry to the purchase method. This is tricky so you need to get this right.

Mistake 6 - Your Wireless Promotion Is Considered an Illegal Lottery

Any time your promotion participants are involved in texting or receiving texts, your promotion faces the chance of being deemed an illegal lottery. Why? It is due to the relative nominal cost of sending and receiving regular text messages. Your promotion should have an alternative entry method, either online or offline.

Mistake 7 - You Allow Consumer Created Content
Allowing your customers (consumers) to create content can mean a whole heap of trouble. First, you have no control of what consumers do with or say about your products unless you have a screening process before allowing them to post content. Second, you may not be able to control the integrity of the submissions. How do you know the content is original and does not break copyright infringement laws? Make sure you really have some solid control mechanisms in place so you avoid this costly mistake.

Mistake 8 - Your Employees are Poorly Trained

Whether it is someone who answers the phone or a seasoned store manager, you are at the mercy of your employees. Make sure your employees are well versed in the rules, know how to access the rules, or know where to send your participants for the correct information.

Mistake 9 - Your Winner Is Not Happy

Picking or declaring a winner should be the easy and fun part. What happens if it all goes horribly wrong? What if you mistakenly name a winner before the promotion is over or you name the wrong winner? These are important mistakes to avoid because they can turn an exciting publicity opportunity in to a horrible public relations nightmare.

9 Sweepstakes and Contest Promotion Mistakes Your Business Must Avoid

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